Data Science and Business Analytics

Overview

You are a friend of data like to analyze and are interested in machine learning and mathematical methods? Then the Data Science program at the International School of Management is just right for you.

With the Data Science degree program, you will acquire exciting knowledge in the fields of computer science and digital transformation. Whether programming tools, analytics, business intelligence, or artificial intelligence - the B.Sc. Applied Data Science & Business Analytics gives you an understanding of a wide range of topics in the field of data science and thus combine the basics of business administration with current trends and challenges of big data.

Driving forward the conception and analysis of information processing systems, getting to know IT trends better, or recognizing market interrelationships - the Applied Data Science and Business Analytics course provides you with the knowledge you need to become a sought-after specialist in national and international companies.

With exciting lectures in the areas of management fundamentals (business studies & economics), basic skills (rhetoric & project management) as well as industry-specific focal points, the course provides you with a business management basis with individual focus. For example, lectures are offered in the areas of digital business, data science, or software engineering.

What exactly does a Data Scientist do?

When you study for the Data Science Bachelor, your studies are strongly oriented toward current industry changes and practice with consulting projects, workshops, and experienced lecturers from the business world. You will also gain initial professional experience as a data scientist during your bachelor's degree program through integrated internships with an international focus in Germany and abroad.

But what does a data scientist actually do? Data science methods can be used to optimize processes and thus help companies remain competitive and more productive. Many companies have recognized that data is a success factor in today's world, because information such as purchasing behavior, transactions, and demographic and geographic data help companies optimize customer experiences, campaign planning, and targeted approaches.