GermanyInternational School of Management GmbHMasters

Strategic Management

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master, you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

assignment-lateDeadline:Jun 30, 2024
Strategic Management - Cover
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Duration
2 years
Tuition Fee
€5,700 per semester
Level
Masters
Attendance
E-learning
Format
Full Time

Description

Overview

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master, you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus master's prepares you optimally for a career as Marketing Manager. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers a comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior, or data-driven market research.

During your studies, you will benefit from intensive exchanges with experts from the marketing communications world and conduct your own projects and marketing case studies. The Master's in Strategic Marketing includes practice-oriented courses, an integrated 12-week practical phase, and an extensive market research project to help you develop your marketing-related entrepreneurial and problem-solving skills.

Requirement

Applicants must possess a bachelor's degree with CGPA > 2.50/4.00 OR 3.0-3.5/5.00

A copy of your international Passport Bio-Data Page.

WAEC Certificate

Undergraduate Certificate (ND & HND)

Undergraduate Transcript  (ND & HND)

Passport Photograph

English Proficiency TOEFL (60 IBT), IELTS (5.5)

Curriculum Vitae

Two reference letters.

Statement of Purpose in English (A 

Fees

Enrollment fee

EU- & EWR-students: 600 Euro

Non-EU-students: 1,500 Euro

Monthly payments are also possible.

Tuition Fee €5,700 per semester
Application Fee €0
Acceptance Fee €3,500
Housing Fee €300- €400 monthly
Living Fee €200- €300 monthly

Addition Information

DegreeMA
Duration2 years
AttendanceE-learning
LevelMasters
Country🇩🇪 Germany
Campuses
München, Berlin
FormatFull Time
Intakes
Fall 2023, Fall 2023, Fall 2024, Fall 2024, Spring 2023, Spring 2024, Spring 2025, Spring 2025, Fall 2025, Fall 2025
Study LanguageEnglish
Application Fee€0

€5,700 per semester

assignment-lateJun 30, 2024
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