Strategic Management

Overview

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master, you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus master's prepares you optimally for a career as Marketing Manager. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers a comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior, or data-driven market research.

During your studies, you will benefit from intensive exchanges with experts from the marketing communications world and conduct your own projects and marketing case studies. The Master's in Strategic Marketing includes practice-oriented courses, an integrated 12-week practical phase, and an extensive market research project to help you develop your marketing-related entrepreneurial and problem-solving skills.